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Here are some examples of Content Strategy, IA, and UX projects I've completed.
Omnichannel Content Architecture:
Content Architecture
Content Modeling
Content Mapping
Technical Writing & Requirements Documentation
Engagement & Retention CRM Strategy:
Customer Journey Mapping
Personas & Segmentation
CRM Messaging Strategy
Content Backlog
Digital Asset Management:
DAM Strategy
Governance
Taxonomy
Maintenance & Archiving
Complete redesign for Barley's Angels Chicago:
Platform migration
IA overhaul
Fresh strategy
New design
Reusable Content for the Art Museum:
Created content models for Exhibitions and Events
Used templates to filter results
Single source for content across pages
404 Page Redesign:
Simplify content
Add search functionality to improve UX
Program Page Form Copy:
As part of a larger project, identified a content weakness to address
New copy for call-to-action above form
Applied results of user testing
Virtual Campus Tour:
Content strategy, writing, editing, and microcopy
Interface and interaction design collaboration
Career Center:
Migration to responsive platform
IA restructure and special treatment
Homepage interface and functionality
College of Business:
Migration to responsive platform
IA restructure
SEO improvements
I've done a lot of different types of projects, many of which are not included here for legal reasons (the NDA of it all). I can provide general descriptions and redacted examples upon request. I'm always happy to talk!
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