About

Hi, I'm Zoe. I live near Chicago. I love all things digital, cats, and craft beer.

I'm a content strategy nerd.

Check out my portfolio and visit my LinkedIn for my full professional background.

Whether I'm leading a team through data-informed content planning, solving ambitious content design challenges, or developing a customer-centric digital strategy, my focus is providing clarity and usability through content strategy.

Most of my career has been in or adjacent to marketing and customer experience. I've been really happy both in-house and as a consultant.

I get excited about navigation architecture challenges and messy taxonomies. I enjoy discovering hidden opportunities in customer journeys and finding the words that resonate best with each audience.

I'll run a collaborative workshop to gain alignment and stakeholder buy-in. I'll conduct user interviews to uncover usability issues or find out what they really need. I'll rewrite this description and run a test. Let's do a card sort!

I do all kinds of things.

Mostly I'm working in Content Strategy and Writing & Editing. I still love Craft Beer as a hobby and co-organize a women's craft beer group called Barley's Angels Chicago. For a while I dabbled in Social Media Strategy, but have since moved on. See examples of my work and some of my favorite projects if you want to know more.

Zoe stands at the bar holding a pint of craft beer at Dry City Brew Works

Want to see me at my best? It's when I'm talking about the things I'm passionate about: through professional presentations, on podcasts, at conferences, or in casual conversion.

I believe tattoos and Doc Martens can be business casual.

I also change my hair a lot. Don't be surprised if I look nothing like these pictures the next time you see me 😃.

Here are some nice things people have said about me:

“You’ve gone above and beyond for each deliverable. Thank you! We love working with you!” - Erynn S, Project Analyst, 2022 (client)

“This is a huge win for us. Great job.” - Cathy D, CMO, 2023 (client)

“Exactly the expectation I had. And you went further.” - Francesco S, CRM Director, 2023 (client)

“You had me at data-driven decisions.” - Tim V, VP of Marketing, 2022 (client)

“That was one of the most thorough recommendations I've ever heard. I don't know how you did this, Zoe, but well done.” - Nilay G, Principal Digital Strategist, 2023 (colleague)

“Zoe crushed it today ... She really led this track of the engagement with very limited input from me as I was pulled into other things and knocked it out of the park.” - Nilay G, Principal Digital Strategist, 2023 (colleague)

“Thank you for all the hard work. So much impressive work, and the presentation was so well done.” - Wyatt K, CEO, Productive Edge, 2023

“I value [Zoe’s] work, dedication to our team and can-do spirit.” - Sharon Miller, Director, Web Communications, 2018

“Zoe has a sustained record of excellence ... [she is] a hard worker who has done some really splendid things.” - Dr. Bruce Evensen, Graduate Director of MA in Journalism Program, DePaul University, 2012

“Having Zoe was a pleasure. Zoe has a bright future. She was helpful, positive and professional.” - Shamus Toomey, Metro Editor, Chicago Sun-Times, 2010

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